Hi, my name is Evelien Griffioen.

I am an Innovation Strategist with a MSc degree in Strategic Product Design – cum laude – from the Delft University of Technology and 7+ years of global experience in new product, service and branding strategy. I have worked with a range of multinationals, startups and NGO’s including Intel, Africa A+, ING and American Family – based from Amsterdam, Barcelona, Cape Town and recently Amsterdam again.

In my years in Barcelona I have worked together closely with Startupbootcamp Data & IoT and helped select, mentor and teach a range of inspiring startups including TakeAFile (p2p file transfer platform) and Combine (mobile financial assistant). In Cape Town and Nice I currently mentor two startups via Rise Cape TownVidr. (fast video content market place) and Re-Fuel Concept (healthy food truck fleet).

I have been fortunate to work with many inspiring, passioned and smart people and looking forward to partner up with more. See my lucky path, so far, below and my portfolio here.

Strategist   Fabrique [merken, design & interactie], Amsterdam
April 2018 – Present
Fabrique is a strategic design agency. We believe in the innovative power of design. Design as a power to change and to improve things, to create an impact. As strategist I work with my clients to uncover the source(s) of their pain and to address their challenges effectively through innovative and interactive branding, service and product concepts. The beauty of Fabrique is it’s urge to challenge reality and generate direct impact by realising these concepts in-house and through strong tech partnerships.

Founder   STUDIO WOLFRAM, Amsterdam, Barcelona & Cape Town
September 2012 – March 2018
Exploring new product / service ideas using ethnographic tools and methods, design and business thinking to help my clients develop human-centric and competitive product / service strategies as well as helping them build their own in-house innovation capabilities.

Senior Consultant   Claro Partners, Barcelona, Spain
June 2016 – May 2017
Leading global projects, exploring disruptive shifts happening in society, technology and business, in order to help my clients spot new opportunity spaces, shape a successful role for themselves in new landscapes and develop their businesses at a strategic level.
Associate Nov 2014 – May 2016
Trainee May 2014 – Oct 2014

Mentor / Coach / Jury / Organiser   Startupbootcamp IoT & Data Tech, Global Service Jam (Amsterdam & Barcelona), Startup Weekend Barcelona, Women4Tech, Creative Catalyst Barcelona
May 2014 – May 2017

THeCS Research Manager   Waag Society (NGO), Amsterdam, The Netherlands
January 2014 – April 2014

Product Designer   Qelp, Amsterdam, The Netherlands
June 2013 – December 2013

Marketing Strategy Officer  NightBalance, Delft, The Netherlands
May 2011 – February 2012

Head Coach / Section Head heavy weight rowers   Rowing Club DSRV Laga, Delft, The Netherlands
August 2007 –  January 2012

Finance manager  Carerix, Delft, The Netherlands
May 2007 – February 2011


MSc. Strategic Product Design   cum laude
Faculty of Industrial Design Engineering TU Delft, The Netherlands
2010 – 2012 Graduation Thesis at Philips Research, Eindhoven

BSc. Industrial Design Engineering
Faculty of Industrial Design Engineering TU Delft, The Netherlands
2006 – 2010 


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