Unlike any other food truck you’ve seen before, ReFuel’s custom converted Combi boasts cool, healthy and clean eating. The truck – the first of the ReFuel fleet – enables ReFuel to grow fast and test new markets at low costs. It is a core element in their business strategy. Co-founders Naomi and Bolko founded ReFuel in April 2015, and have converted and tested their first truck in Cape Town. They are now ready to build and scale up to hit markets worldwide!

I have helped Bolko and Naomi build their investor pitch. A process which by itself was a valuable journey of clarifying and communicating their value proposition, business model, growth strategy and potential, in an attractive format. What is going to appeal someone to put their own hard-earned money into your business?